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The ŠKODA story spans over a century in the automobile industry. Telling its history is like telling the story of the world’s motoring. It all began in 1895 when two young men joined efforts to make bicycles under the family business named Laurin & Klement. Later in 1899, the Laurin & Klement Co. began producing motorcycles, which were soon successful and gained several racing victories.
Like the motorcycles, the 1st Laurin & Klement automobile, the Voiturette was a success. The initial phase of automobile manufacture was successful from the very beginning. In 1925, following merger with Pilsen, the company enjoyed enormous progress, producing beautiful vehicles with many fine details and breaking records at international competitions.
In 1991, German automaker Volkswagen AG, one of the premium automobile manufacturers in Europe, acquired ŠKODA. Based in the Czech Republic, ŠKODA Auto has developed, manufactured and marketed passenger cars throughout the world, ensuring comfort, convenience and mobility. Today, ŠKODA Auto has kept its Czech tradition alive through its fleet of premium cars: Fabia, Octavia, Laura and the company’s pride, the ŠKODA Superb.
ŠKODA India wants to aid in the globalisation of the Indian Auto industry by bringing in technology that heralds a renaissance for the industry, by exemplifying the highest standards of safety and comfort for its consumers with as much care and concern for the environment.
In the 2011 Geneva Motor Show, ŠKODA Auto highlighted the brand's new direction by presenting a concept car Mission L, which reflected the brand's new design language and new corporate identity with a young, fresh and precise logo. The car boasted clearly defined shapes and a great sense of detail, and the new logo with the central philosophy of "Simply Clever", supplemented by the promise: "Clever Engineering with a Human Touch". The new brand philosophy essentially clarifies what character Skoda products shall have, how they shall be designed, and how Skoda would act toward its customers.
ŠKODA entered the Indian premium car market in 2001 and setup a plant at Shendra, on the outskirts of Aurangabad, making it the company's first manufacturing facility outside Europe. This plant is spread across 300,000 square meters. Looking at the growing demand for its products ŠKODA Auto India also doubled it's production capacity to 40,000 units per year. This facility is also regarded as one of the best engine assembly plants in Asia.
ŠKODA Auto India, until now has introduced six product lines including the flagship ŠKODA Superb, ŠKODA Laura, ŠKODA Octavia, ŠKODA Fabia, ŠKODA Yeti and recently launched ŠKODA Rapid. It has been instrumental in bringing in latest technologies like Twin Door technology, 1.8 turbo petrol engine, common rail diesel engine and DSG Automatic gearbox among others.
ŠKODA Auto India has 5 models on sale in India – ŠKODA Superb, ŠKODA Laura, ŠKODA Fabia, ŠKODA Yeti and the recently launched ŠKODA Rapid. ŠKODA Auto India has a network of 106 outlets across the country and has sold over 1,54,023 units since December 2001.
ŠKODA Auto has received a number of awards for the recently launched SUV, the ŠKODA Yeti. With 10 awards, the ŠKODA Yeti is the most awarded SUV in the country:
Bloomberg UTV Autocar Awards 2011 - 4X4 of the Year
Bloomberg UTV Autocar Awards 2011 – SUV of the Year
Economic Times Zigwheels - SUV of the Yea
Economic Times Zigwheels - Design of the Year
CNBC Overdrive - SUV / UV of the Year
BBC Top Gear - Car of the Year
Car India - Best MUV Crossover of the Year
NDTV Car & Bike award - Compact SUV of the year
NDTV Car & Bike award - Best Integrated Marketing Campaign
CNBC TV18 Overdrive - SUV of the Year
ŠKODA Auto's recently launched Rapid has also quickly picked up the following prestigious
TopGear India Awards - Family car of the year
2011 ET Zigwheels Car of the Year - Premium Compact Sedan of the Year
Best Saloon car of the Year, Autocar Awards 2012
Family Car of the year, TopGear Awards 2011
Compact Sedan of the Year, ET Now Zigwheels Awards 2011
Mid Size Car of the year 2012 (diesel)
People's Choice Award - Sedan of the year 2011: vicky.in
Car India - Sedan of the Year 2012
ŠKODA Auto's commitment towards its customers has been duly recognised as it was ranked 1st in the Sales Satisfaction Index (SSI) conducted by JD power Survey for 2011.